Digital Marketing SEO and Analytics
Kaplan’s 4th Industrial Revolution (4IR) Courses encapsulate a wide range of soft and technical skills. The courses are catered to supplement students’ academic training and prepare them for the future of work. The 4IR courses are carefully selected to equip students with interpersonal, digital and practical skills that are industry relevant.
Course Objectives
- Apply Search Engine Optimisation strategies and techniques
- Keyword and Competitive Research
- Site Architecture, Content and On-Page Optimisation
- Off-Page Strategies
- Structuring and Measuring SEO Campaigns for Success
Course Structure
- SEO’s Role in the Digital Marketing Eco-system
- Search Engine Algorithms
- SEO Strategies and Quick Audits
- Understanding Searcher Behaviour - Intent and Context
- Competitive Intelligence for Keyword Research
- Identify SEO Trends and Developments
- Apply Keyword Research Techniques
- Site Architecture Optimization
- Content Optimisation Process for SEO
- Building Social Media Signals for SEO
- Google Search Console for SEO
- Types of link – a primer on link research and authority
- Building links for SEO
- Measuring SEO Campaigns for Success
- Managing SEO Data Using Search Data Platforms
Rewards
- E-Certificate of Completion by Kaplan will be awarded upon completion of the course.
