(Double Major)
Bachelor of Business in Marketing and Strategic Communication
Download Brochure
-
Overview
-
Overview
-
About the Programme
An education grant of S$4,360 is available to local applicants for the 2025 intakes of this programme. Please contact our programme consultant for more information.
Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.
In this programme, you will learn about different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with real clients to develop real marketing plans. You will graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.
Students have the option to enrol in either single or double majors.
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Business in Marketing and Strategic Communication from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.
Key factsDurationPossible completion in 16 months (instead of 28 months)Intake MonthJanuary, May, and AugustAssessmentA combination of assignments and examinationsCareer OpportunitiesBrand ManagerContent MarketerDigital MarketerMarket Research AnalystMarketing Account ManagerMarketing ConsultantProduct ManagerSales and Marketing Manager -
About the Programme
An education grant of S$2,180 is available to local applicants for the 2025 intakes of this programme. Please contact our programme consultant for more information.
Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.
In this programme, you will learn about different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with real clients to develop real marketing plans. You will graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.
Students have the option to enrol in either single or double majors.
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Business in Marketing and Strategic Communication from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.
Key factsDurationPossible completion in 16 months (instead of 28 months)Intake MonthJanuary, May, and AugustAssessmentA combination of assignments and examinationsCareer OpportunitiesBrand ManagerContent MarketerDigital MarketerMarket Research AnalystMarketing Account ManagerMarketing ConsultantProduct ManagerSales and Marketing Manager
Ranking & Accreditation
-
Intakes
There are 3 intakes per year.
Commencement- January
- May
-
August
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size-
20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, and our consultants will contact you to advise on a backup plan.
-
Intakes
There are 3 intakes per year.
Commencement- January
- May
-
August
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size-
20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, and our consultants will contact you to advise on a backup plan.
Modules
Marketing
- Business Analytics
- Consumer Behaviour
- Cross Cultural Marketing
- Digital and Social Media Marketing
- Marketing Research and Analysis
- Services, Relationship and Retail Marketing
- Strategic Marketing
Strategic Communication
- Campaign Management
- Communication Strategy and Planning
- Content Creation
- Introduction to Digital Media Skills
- Issues and Crisis Management
- Public Relations in Society
- Web Analytics
Click here for unit descriptions.
Students are required to complete the following common units:
- Building Employability Skills OR Consulting and Freelancing OR Podcast Production and Streaming
- Career Learning: Managing Your Career*
Applicants may be required to complete general elective units to fulfil the required credit points.
*3-year Polytechnic Diploma holders are exempted, subject to University’s approval.
-
Admission CriteriaAcademic Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
This Degree programme accepts a wide range of qualifications, which include:
- Kaplan Diploma; OR
- Polytechnic Diploma; OR
- Other equivalent qualifications awarded by other Singapore-registered private education institutions.
Applicants admitted to the programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.
English Language Requirements- An approved Diploma qualification or higher, where the language of instruction was English, OR
- GCE O-Level English Language or Literature in English with Grade C or better; OR
- IELTS 6.0 (with no band below 6.0)*; OR
- Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
-
Any other equivalent English language qualification.
Click here for more information.
In all cases, the final decision on admission to the programme rests with the University.
*Applicable for international applicants.
-
Admission CriteriaAcademic Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
This Degree programme accepts a wide range of qualifications, which include:
- Kaplan Diploma; OR
- Polytechnic Diploma; OR
- Other equivalent qualifications awarded by other Singapore-registered private education institutions.
Applicants admitted to the programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.
English Language Requirements- An approved Diploma qualification or higher, where the language of instruction was English, OR
- GCE O-Level English Language or Literature in English with Grade C or better; OR
- IELTS 6.0 (with no band below 6.0)*; OR
- Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
-
Any other equivalent English language qualification.
Click here for more information.
In all cases, the final decision on admission to the programme rests with the University.
*Applicable for international applicants.
-
Fees
-
Local ApplicantsApply Now
Part-time (Local Applicants) – Click here to apply online.
Course FeeTuition Fee
The total tuition fee covers university registration, lectures/tutorials/workshops, and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned), and transcript.
S$24,497.75 payable in 4 instalments
(15 units with exemptions)
(Nett programme fee listed above = Tuition fee of S$28,857.75 minus Education Grant of S$4,3601)S$24,590.40 payable in 4 instalments
(16 units)
(Nett programme fee listed above = Tuition fee of S$28,950.40 minus Education Grant of S$4,3601)Fee inclusive of 9% GST
Receive a S$500 referral incentive when you recommend a friend to enrol in our Degree programme2.
1The Education Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.
2Click here for Terms and Conditions for Rebates and other Offers.
NTUC members are eligible for funding support under the Union Training Assistance Programme (UTAP). The maximum claimable is capped annually at S$250 for NTUC members below 40 years old and S$500 for NTUC members aged 40 and above.
For application guidelines, please click here.
For FAQs, please click here.
Non-Refundable Application Fee
S$239.80
Fee inclusive of 9% GSTStudent Development Fee
S$283.40*
Fee inclusive of 9% GST*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
Payment OptionsPayment Counter Operating Hours:
Wilkie Edge Campus, Level 2, Payment Counter Operating Hours:
9am – 8pm (Mondays to Fridays)
9am – 3pm (Saturdays)Christmas Eve and New Year Eve: 9am to 1pm
(Closed on Sundays, Public Holidays and Chinese New Year Eve)
SingPost SAM Kiosk/Mobile App/Web/Kiosk:
For New Students
New students who wish to pay their application fee or their 1st instalment of the programme fee via SAM mobile app, web or kiosk can contact the programme consultant for assistance.
Download SAM mobile app:
Google Playstore
Apple AppstoreOnline payment website:
https://mysam.singpost.com/webhomeCredit Card 0% Interest Instalment Payment:
Payment to be made at the Payment Counter:
- 6/12 months – DBS/POSB/OCBC/Standard Chartered Bank/UOB
- 6/12/24 months – AMEX/Maybank
Online Instalment Payment Plan (IPP):
- 6/12 months – AMEX/OCBC/Standard Chartered Bank
Education Loan:
Choice of flexible repayment schemes available to suit your needs:
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
Maybank and OCBC Education Loans:
Flexible repayment tenure of up to 8 years
For assistance, you may contact your programme consultant or the bank officers, by clicking on the link.
Cheque Payment (Singapore banks only):
Cheque should be made payable to “Kaplan Higher Education Academy Pte Ltd”.
Flywire (for International Students):
For international students making overseas remittance payments through Flywire, please make payment via https://flywire-pay.kaplan.com.sg/#/ (application and programme fees only).
Interbank Transfer/Telegraphic Transfer:
Students can make application fee and programme fee payments via Interbank Transfer or Telegraphic Transfer.
Kaplan Higher Education Academy
Bank account details:
Bank name: DBS Bank
Bank address: 12 Marina Boulevard, DBS Asia Central, Marina Bay Financial Centre Tower 3, Singapore 018982
Beneficiary’s name: Kaplan Higher Education Academy Pte Ltd
Bank code: 7171
Branch code: 001
Account no.: 001-900452-7
Swift code: DBSSSGSGImportant Note:
- Please fill in the “Payment description” column with your Invoice details and Student CT number which can be found in the student contract.
- If you wish to make an application fee payment via this method, please contact your programme consultant to acquire your Student CT number.
- For new students: please sign the student contract prior to making the transfer and provide a screenshot of your payment confirmation (including hard copy payment slips, if any) with your CT number to your programme consultant.
- For existing students: please provide a screenshot of your payment confirmation (including hard copy payment slips, if any) to [email protected] or call 6496 5661 for assistance.
Education GrantThis Education Grant aims to provide financial assistance to Murdoch University students pursuing selected Degree programmes. For more information, please click here or contact our programme consultant.
-
-
Fees
-
Local ApplicantsApply Now
Full-time (Local Applicants) – Click here to apply online.
Course FeeTuition Fee
The total tuition fee covers university registration, lectures/tutorials/workshops, and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned), and transcript.
S$27,250 payable in 4 instalments
(15 units with exemptions)
(Nett programme fee listed above = Tuition fee of S$29,430 minus Education Grant of S$2,1801)S$27,380.80 payable in 4 instalments
(16 units)
(Nett programme fee listed above = Tuition fee of S$29,560.80 minus Education Grant of S$2,1801)Fee inclusive of 9% GST
Receive a S$500 referral incentive when you recommend a friend to enrol in our Degree programme2.
1The Education Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.
2Click here for Terms and Conditions for Rebates and other Offers.
NTUC members are eligible for funding support under the Union Training Assistance Programme (UTAP). The maximum claimable is capped annually at S$250 for NTUC members below 40 years old and S$500 for NTUC members aged 40 and above.
For application guidelines, please click here.
For FAQs, please click here.
Non-Refundable Application Fee
S$239.80
Fee inclusive of 9% GSTStudent Development Fee
S$283.40*
Fee inclusive of 9% GST*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
Payment OptionsPayment Counter Operating Hours:
Wilkie Edge Campus, Level 2, Payment Counter Operating Hours:
9am – 8pm (Mondays to Fridays)
9am – 3pm (Saturdays)Christmas Eve and New Year Eve: 9am to 1pm
(Closed on Sundays, Public Holidays and Chinese New Year Eve)
SingPost SAM Kiosk/Mobile App/Web/Kiosk:
For New Students
New students who wish to pay their application fee or their 1st instalment of the programme fee via SAM mobile app, web or kiosk can contact the programme consultant for assistance.
Download SAM mobile app:
Google Playstore
Apple AppstoreOnline payment website:
https://mysam.singpost.com/webhomeCredit Card 0% Interest Instalment Payment:
Payment to be made at the Payment Counter:
- 6/12 months – DBS/POSB/OCBC/Standard Chartered Bank/UOB
- 6/12/24 months – AMEX/Maybank
Online Instalment Payment Plan (IPP):
- 6/12 months – AMEX/OCBC/Standard Chartered Bank
Education Loan:
Choice of flexible repayment schemes available to suit your needs:
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
Maybank and OCBC Education Loans:
Flexible repayment tenure of up to 8 years
For assistance, you may contact your programme consultant or the bank officers, by clicking on the link.
Cheque Payment (Singapore banks only):
Cheque should be made payable to “Kaplan Higher Education Academy Pte Ltd”.
Flywire (for International Students):
For international students making overseas remittance payments through Flywire, please make payment via https://flywire-pay.kaplan.com.sg/#/ (application and programme fees only).
Interbank Transfer/Telegraphic Transfer:
Students can make application fee and programme fee payments via Interbank Transfer or Telegraphic Transfer.
Kaplan Higher Education Academy
Bank account details:
Bank name: DBS Bank
Bank address: 12 Marina Boulevard, DBS Asia Central, Marina Bay Financial Centre Tower 3, Singapore 018982
Beneficiary’s name: Kaplan Higher Education Academy Pte Ltd
Bank code: 7171
Branch code: 001
Account no.: 001-900452-7
Swift code: DBSSSGSGImportant Note:
- Please fill in the “Payment description” column with your Invoice details and Student CT number which can be found in the student contract.
- If you wish to make an application fee payment via this method, please contact your programme consultant to acquire your Student CT number.
- For new students: please sign the student contract prior to making the transfer and provide a screenshot of your payment confirmation (including hard copy payment slips, if any) with your CT number to your programme consultant.
- For existing students: please provide a screenshot of your payment confirmation (including hard copy payment slips, if any) to [email protected] or call 6496 5661 for assistance.
-
International ApplicantsApply Now
Full-time (International Applicants) – Click here to apply online.
Course FeeTuition Fee
The total tuition fee covers university registration, lectures/tutorials/workshops, and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned), and transcript.
S$34,182.40 payable in 2 instalments
(16 units)Fee inclusive of 9% GST
Non-Refundable Application Fee
S$523.20
Fee inclusive of 9% GSTAdministration Fee
S$1,199*
Fee inclusive of 9% GST*Includes application for Kaplan Student Access Card, Student’s Pass, Fee Protection Scheme, and Medical Insurance.
Payment OptionsPayment Counter Operating Hours:
Wilkie Edge Campus, Level 2, Payment Counter Operating Hours:
9am – 8pm (Mondays to Fridays)
9am – 3pm (Saturdays)Christmas Eve and New Year Eve: 9am to 1pm
(Closed on Sundays, Public Holidays and Chinese New Year Eve)
SingPost SAM Kiosk/Mobile App/Web/Kiosk:
For New Students
New students who wish to pay their application fee or their 1st instalment of the programme fee via SAM mobile app, web or kiosk can contact the programme consultant for assistance.
Download SAM mobile app:
Google Playstore
Apple AppstoreOnline payment website:
https://mysam.singpost.com/webhomeCredit Card 0% Interest Instalment Payment:
Payment to be made at the Payment Counter:
- 6/12 months – DBS/POSB/OCBC/Standard Chartered Bank/UOB
- 6/12/24 months – AMEX/Maybank
Online Instalment Payment Plan (IPP):
- 6/12 months – AMEX/OCBC/Standard Chartered Bank
Education Loan:
Choice of flexible repayment schemes available to suit your needs:
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
Maybank and OCBC Education Loans:
Flexible repayment tenure of up to 8 years
For assistance, you may contact your programme consultant or the bank officers, by clicking on the link.
Cheque Payment (Singapore banks only):
Cheque should be made payable to “Kaplan Higher Education Academy Pte Ltd”.
Flywire (for International Students):
For international students making overseas remittance payments through Flywire, please make payment via https://flywire-pay.kaplan.com.sg/#/ (application and programme fees only).
Interbank Transfer/Telegraphic Transfer:
Students can make application fee and programme fee payments via Interbank Transfer or Telegraphic Transfer.
Kaplan Higher Education Academy
Bank account details:
Bank name: DBS Bank
Bank address: 12 Marina Boulevard, DBS Asia Central, Marina Bay Financial Centre Tower 3, Singapore 018982
Beneficiary’s name: Kaplan Higher Education Academy Pte Ltd
Bank code: 7171
Branch code: 001
Account no.: 001-900452-7
Swift code: DBSSSGSGImportant Note:
- Please fill in the “Payment description” column with your Invoice details and Student CT number which can be found in the student contract.
- If you wish to make an application fee payment via this method, please contact your programme consultant to acquire your Student CT number.
- For new students: please sign the student contract prior to making the transfer and provide a screenshot of your payment confirmation (including hard copy payment slips, if any) with your CT number to your programme consultant.
- For existing students: please provide a screenshot of your payment confirmation (including hard copy payment slips, if any) to [email protected] or call 6496 5661 for assistance.
-
-
DurationDuration
- Possible completion in 16 months (instead of 28 months)
Maximum allowed candidature period- 12 credit points: 24 months
- 24 credit points: 48 months
- 36 credit points: 60 months
- 48 credit points: 72 months
- 72 credit points: 120 months
- 96 credit points: 144 months
-
120 credit points: 144 months
If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.
-
DurationDuration
- Possible completion in 16 months (instead of 28 months)
Maximum allowed candidature period- 12 credit points: 24 months
- 24 credit points: 48 months
- 36 credit points: 60 months
- 48 credit points: 72 months
- 72 credit points: 120 months
- 96 credit points: 144 months
-
120 credit points: 144 months
If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.
Life Beyond Classrooms
Experience Kaplan’s supportive learning environment inside and out.
A Supportive Environment
At Kaplan, our conducive environment helps stimulate minds, encourage exploration and achieve excellence. Find out how this helped our student Jordan Sukaimi become a World Dance Champion! Check out the video here.
Learn more about the Kaplan way:
Culture of Support
Future Ready
Student Engagement
Career Readiness
Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.
Wira Lu