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Overview
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Overview
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About the Programme
An education grant of S$2,180 is available to local applicants for the 2024 intakes of this programme. Please contact our Programme Consultant for more information.
This programme is a compelling combination of web design, digital marketing and public relations. You will learn how to design and develop strategies for web communication campaigns using a range of digital media, including social media, websites, mobile technology, games, video and online news media. Studying Web Communication will allow you to effectively convey information and ideas using networks such as Facebook, Twitter and YouTube, and powerful search engines such as Google and Yahoo, to build well-designed and written websites and blogs to deliver strategic outcomes for organisations.
You will also develop a broad understanding of your field, and proficiency in producing written and oral arguments and creative artefacts in response to social, human and natural phenomena. This Major helps pave the way for further study in the fields of social research, the humanities and/or the creative arts.
Students have the option to enrol in either Single or Double Majors.
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Communication in Web Communication and Strategic Communication from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.
Key factsDurationPossible completion in 16 months (instead of 28 months)IntakesJanuary, May & SeptemberCareer OpportunitiesE-commerce SpecialistOnline PR & Marketing ConsultantSocial Media StrategistSEO StrategistWeb ProducerWeb Studio Account ManagerWeb Communications SpecialistWeb-content StrategistAssessmentA combination of assignments and examinations -
About the Programme
This programme is a compelling combination of web design, digital marketing and public relations. You will learn how to design and develop strategies for web communication campaigns using a range of digital media, including social media, websites, mobile technology, games, video and online news media. Studying Web Communication will allow you to effectively convey information and ideas using networks such as Facebook, Twitter and YouTube, and powerful search engines such as Google and Yahoo, to build well-designed and written websites and blogs to deliver strategic outcomes for organisations.
You will also develop a broad understanding of your field, and proficiency in producing written and oral arguments and creative artefacts in response to social, human and natural phenomena. This Major helps pave the way for further study in the fields of social research, the humanities and/or the creative arts.
Students have the option to enrol in either Single or Double Majors.
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Communication in Web Communication and Strategic Communication from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.
Key factsDurationPossible completion in 16 months (instead of 28 months)IntakesJanuary, May & SeptemberCareer OpportunitiesE-commerce SpecialistOnline PR & Marketing ConsultantSocial Media StrategistSEO StrategistWeb ProducerWeb Studio Account ManagerWeb Communications SpecialistWeb-content StrategistAssessmentA combination of assignments and examinations
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Intakes
There are 3 intakes per year.
Commencement- January
- May
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September
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size-
20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
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Intakes
There are 3 intakes per year.
Commencement- January
- May
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September
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size-
20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
Modules
Web Communication
- Digital and Social Media Marketing
- Digital Communication Strategy
- Web Communication Project
- UX and Web Design
- Content Creation*
- Communication Research*
- Introduction to Digital Media Skills*
- Specialist Communication*
- Web Analytics*
Strategic Communication
- Campaign Management
- Communication Strategy and Planning
- Issues And Crisis Management
- Public Relations in Society
- Content Creation*
- Communication Research*
- Introduction to Digital Media Skills*
- Specialist Communication*
- Web Analytics*
Click here for unit descriptions.
*Modules common to both majors need only be taken once.
Students are required to complete the following common modules:
- Career Learning: Managing Your Career*
- Consulting and Freelancing
Applicants may be required to complete general elective modules to fulfil the required credit points.
*3-year Polytechnic Diploma holders are exempted, subject to University’s approval.
Year 1 Module Outline available here — private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.
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Admission CriteriaAcademic Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
This Degree programme accepts a wide range of qualifications, which includes:
Year 2 Entry
- Kaplan Diploma; OR
- Polytechnic Diploma; OR
- Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions
Year 1 Entry
Click here for more information.
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.
English Language Requirements- An approved Diploma qualification or higher, where the language of instruction was English, OR
- GCE O-Level English Language or Literature in English with Grade C or better; OR
- IELTS 6.0 (with no band below 6.0)*; OR
- Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
- Any other equivalent English language qualification.
Click here for more information.
In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student.
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Admission CriteriaAcademic Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
This Degree programme accepts a wide range of qualifications, which includes:
Year 2 Entry
- Kaplan Diploma; OR
- Polytechnic Diploma; OR
- Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions
Year 1 Entry
Click here for more information.
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.
English Language Requirements- An approved Diploma qualification or higher, where the language of instruction was English, OR
- GCE O-Level English Language or Literature in English with Grade C or better; OR
- IELTS 6.0 (with no band below 6.0)*; OR
- Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
- Any other equivalent English language qualification.
Click here for more information.
In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student.
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Fees
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Local ApplicantsApply Now
Part-time (Local Applicants) – Click here to apply online.
Tuition FeeThe total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$26,356.20 payable in 4 instalments
(14 units with exemptions)
(Nett programme fee listed above = Tuition fee of S$28,536.20 minus Education Grant of S$2,180^)S$26,770.40 payable in 4 instalments
(16 units)
(Nett programme fee listed above = Tuition fee of S$28,950.40 minus Education Grant of S$2,180^)Fee inclusive of 9% GST
Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*
^The Education Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.
*Click here for Terms and Conditions for Rebates and Offers.
Non-Refundable Application FeeS$239.80
Fee inclusive of 9% GSTStudent Development FeeS$283.40*
Fee inclusive of 9% GST*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
Mode of PaymentClick here to learn about available payment modes.
GSTAll fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Please refer to the following scenarios for how GST will be applied:
Scenario 1
- Invoice generated in 2023
- Services rendered in 2023
8% GST will apply.
Scenario 2
- Invoice generated in 2023
- Services rendered on or after 1 Jan 2024
- Payment collected on or after 1 Jan 2024
9% GST will apply.
Scenario 3
- Invoice generated on or after 1 Jan 2024
9% GST will apply.
Education LoanChoice of flexible repayment schemes available to suit your needs.
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
Education GrantThis Education Grant aims to provide financial assistance to Murdoch University students pursuing selected Degree programmes. For more information, please click here or contact our programme consultant.
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Fees
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Local ApplicantsApply Now
Full-time (Local Applicants) – Click here to apply online.
Tuition FeeThe total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$29,222.90 payable in 4 instalments
(14 units with exemptions)S$29,560.80 payable in 4 instalments
(16 units)Fee inclusive of 9% GST
Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*
*Click here for Terms and Conditions for Rebates and Offers.
Non-Refundable Application FeeS$239.80
Fee inclusive of 9% GSTStudent Development FeeS$283.40*
Fee inclusive of 9% GST*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
Mode of PaymentClick here to learn about available payment modes.
GSTAll fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Please refer to the following scenarios for how GST will be applied:
Scenario 1
- Invoice generated in 2023
- Services rendered in 2023
8% GST will apply.
Scenario 2
- Invoice generated in 2023
- Services rendered on or after 1 Jan 2024
- Payment collected on or after 1 Jan 2024
9% GST will apply.
Scenario 3
- Invoice generated on or after 1 Jan 2024
9% GST will apply.
Education LoanChoice of flexible repayment schemes available to suit your needs.
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
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International ApplicantsApply Now
Full-time (International Applicants) – Click here to apply online.
Tuition FeeThe total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$34,182.40 payable in 2 instalments
(16 units)Fee inclusive of 9% GST
Non-Refundable Application FeeS$523.20
Fee inclusive of 9% GSTAdministration FeeS$1,199*
Fee inclusive of 9% GST*Includes application for Kaplan Student Access Card, Student’s Pass, Fee Protection Scheme and Medical Insurance.
Mode of PaymentClick here to learn about available payment modes.
GSTAll fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Please refer to the following scenarios for how GST will be applied:
Scenario 1
- Invoice generated in 2023
- Services rendered in 2023
8% GST will apply.
Scenario 2
- Invoice generated in 2023
- Services rendered on or after 1 Jan 2024
- Payment collected on or after 1 Jan 2024
9% GST will apply.
Scenario 3
- Invoice generated on or after 1 Jan 2024
9% GST will apply.
Education LoanChoice of flexible repayment schemes available to suit your needs.
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
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DurationDuration
- Possible completion in 16 months (instead of 28 months)
Maximum allowed candidature period- 12 credit points: 24 months
- 24 credit points: 48 months
- 36 credit points: 60 months
- 48 credit points: 72 months
- 72 credit points: 120 months
- 96 credit points: 144 months
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120 credit points: 144 months
If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.
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DurationDuration
- Possible completion in 16 months (instead of 28 months)
Maximum allowed candidature period- 12 credit points: 24 months
- 24 credit points: 48 months
- 36 credit points: 60 months
- 48 credit points: 72 months
- 72 credit points: 120 months
- 96 credit points: 144 months
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120 credit points: 144 months
If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.
Life Beyond Classrooms
Experience Kaplan’s supportive learning environment inside and out.
A Supportive Environment
At Kaplan, our conducive environment helps stimulate minds, encourage exploration and achieve excellence. Find out how this helped our student Jordan Sukaimi become a World Dance Champion! Check out the video here.
Learn more about the Kaplan way:
Culture of Support
Future Ready
Student Engagement
Career Readiness
Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.
Ai Ling Thai